As your business grows and changes, make sure your website evolves right alongside you! A site that fit like a glove during launch phase may start constraining your messaging and credibility down the road.
But how do you know when it’s time to size up your online presence? Here’s my handy guide to understanding key website needs at different business stages:
Just Starting Out
Compact microsites keep costs low while allowing startups to test ideas. As you dip your toe into selling online, focus resources on crafting a quality one-pager.
Convey your core offering clearly.
Let visitors know what problem you solve and why you’re the helper they need now.
Add pro photos, essential information, and be ruthlessly focused only on must-have branding. Then track results to inform bigger decisions down the road!
The Next Phase Of Your Business
Once you’re gaining momentum, stretch into a more expansive site.
Expand key pages like About and Services to share your origin story and crystallise your offerings.
Make room for blogging to air thought leadership. And don’t be afraid to play with templates and test what content resonates most with your audience!
Once You’re Pretty Established
After several years of operation, brands benefit from custom designed sites, like a bespoke suit tailored exactly for you. Think refined aesthetics, a conversion-focused user flow, and messaging aligned to long-term vision.
This is the phase to define your identity through a fully branded experience visitors won’t mistake for anyone else. Bring cohesive design reflecting what only you can provide. Add functionality like lead gen integrations. And convey power plus professionalism all in your own signature style.
And Just Like That…
We’ve grown up together! As your company evolves, periodically reassessing your website needs allows continually making the right online impression. Stay ready to flex and scale as new opportunities arise!
Do you need help understanding what phase you’re at in your business and what website would best suit your needs? Please click the button below… 👍